Overview
When Zizzi, one of the UK and Ireland’s top restaurant brands with more than 140 locations, needed a restaurant website design that would enhance their hospitality UX and drive online bookings, they enlisted the help of Propeller.
The result? A data-driven digital experience that not only delighted customers but also won Best Restaurant/Pub User Experience at The Caterer’s Digital Vision Awards (DIVAs). This restaurant booking optimisation project remains a benchmark in our portfolio for combining beautiful design with measurable impact.
Challenges
Zizzi’s previous site needed to:
- Showcase the brand through a modern, visually rich restaurant website design.
- Create a frictionless booking experience optimised for mobile and desktop.
- To display menus, promotions, and offers in a manner appealing to various segments of customers.
Our Solution
We blended advanced data analysis with cutting-edge hospitality web design concepts to provide:
- A data-driven homepage on the basis of a year-long user behavior record.
- Personalized menu filtering for speedy, easy browsing.
- Booking API integration for a hassle-free booking experience.
- A custom offer system linked with Eagle Eye Solutions for live offer updates.
- SEO-optimized site structure to enhance visibility for restaurant-based searches.
Results
Our efforts achieved phenomenal ROI:
- 10%+ booking conversion rate (twice the industry norm).
- 30% increase in website traffic in the initial months following launch.
- Offers page as the 3rd most frequently visited on the site.
The project demonstrated that restaurant web design executed well can have a direct impact on revenue and customer loyalty.
Why it Still Matters Today
This winning hospitality UX initiative demonstrates the power of a combination of design, technology, and data expertise to deliver tangible results for restaurants. The solutions we created here – from restaurant booking optimization to personalized menu experiences – continue to guide how we craft high-converting hospitality websites to this day.
Want to refresh your restaurant website or optimize your booking system? Contact us and let’s develop an experience that’s beautiful and designed to convert.
