Entity OptimisationMake AI Choose You First
Entity Optimisation
Search has shifted from keywords to entities - the people, products, and organisations AI relies on to answer with confidence. Propeller builds the entity framework that makes your brand recognised, understood, and surfaced first across knowledge graphs and generative engines.
We engineer advanced schema, align citations, and optimise content architecture so systems like ChatGPT, Gemini, and Perplexity don’t just see you - they know you.
The result: stronger authority, richer visibility, and durable advantage in an AI-first landscape. Stop chasing terms. Start owning your entity. With Propeller, lead the knowledge graph.
Our Entity Optimisation Solutions
Engineer Advanced Schema
We audit your site, map entities, and implement precise Schema.org for services, people, locations, products, FAQs, and articles. Propeller validates markup, fixes conflicts, and synchronises data with sitemaps. Result: cleaner crawling, higher eligibility for rich results, and clearer signals to AI systems like ChatGPT, Gemini, and Perplexity across search journeys.
Build Verified Wikidata & Knowledge Graphs
Establish a canonical, verified profile for your brand. We complete Wikidata properties-name, description, identifiers, website, founders, categories-and fixes duplicates. Then this data aligns with Google’s Knowledge Graph and relevant industry databases, ensuring consistent references and IDs. Result: reduced ambiguity, stronger authority signals, and higher inclusion in AI overviews glob
Amplify Authority & Architecture
Analyse backlinks, anchors, and brand variations to remove ambiguity. Secures authoritative citations, updates inconsistent references, and strengthens entity co-occurrences. We design content clusters and internal linking that express clear hierarchies, connecting services, people, and locations. The payoff: improved semantic relevance, clearer authority signals, and dependable visibility across search.
Got questions? We’ve got answers
It’s how we make AI and search engines unambiguously understand your brand-who you are, what you offer, where you operate, and how you relate to other entities.
By aligning structured data, credible citations and knowledge graph presence, platforms like ChatGPT, Gemini and Perplexity recognise, trust and prioritise you.
Keywords match text; entities model real-world things. We focus on schema, Wikidata foundations, consistent citations and clear internal architecture so algorithms read context, relationships and authority – not just phrases. The result is more durable visibility across AI and search.
Clearer recognition by AI systems and search engines, higher eligibility for knowledge panels and AI Overviews, stronger performance on conversational and entity-led queries, and more consistent brand understanding wherever your brand appears.
Yes. Hotels, attractions and destinations rely on precise identification of amenities, locations, reviews and experiences. Entity Optimisation clarifies those details and ties them to trusted sources, helping AI choose your brand when travellers ask open-ended questions like “best boutique hotel near…” or “things to do in…”.
It complements, rather than replaces, what you’re already doing. We use your content and technical foundations to express clear entities, relationships and attributes, then align them with external sources. That makes every new page, campaign or PR mention work harder by reinforcing the same machine-readable story about your brand.