What is digital analytics and how can it help your brand?

Q: What services does your digital analytics agency offer?

Our analytics services cover everything from setting up your analytics account, tracking user journeys, to transforming raw data into actionable insights that support digital growth.

Q: What platforms do you work with?

We work with leading platforms such as Google Analytics, Looker Studio, and Hotjar to deliver complete analytics solutions.

Q: Can you help us set up conversion tracking and goals?

Absolutely! Our expert team can help you set up conversion tracking and goals tailored to your business objectives.

Q: How can digital analytics improve our marketing campaigns?

Digital analytics provides clarity on what is working and what is not. This enables us to focus on activities that generate the best return on investment, significantly improving your marketing campaigns.

Q: How do you measure the success of your digital analytics projects?

We measure success using a mix of quantitative metrics, business outcomes, and qualitative feedback. Ultimately, success means enabling clients to make data-driven decisions that drive revenue or positive business results.

Raw data can be complex and overwhelming, leaving you not knowing where to start. That’s where we come in. We’re a digital analytics agency, focusing on uncovering the insights that will generate results for your brand. With our digital analytics services you’ll unlock the power of your data, translating it into actionable insights that drive smarter decisions. Optimise performance, maximise revenue, and personalise digital experiences – all with our analytics solutions.

A resort hotel is shown from above, nestled in extensive grounds. The main Resort Hotel boasts of over 2,000 acres of stunning grounds, trails and woodland walks just waiting to be explored! Discover your own adventure walking through the Welsh woods, observe the local wildlife or enjoy a picnic with beautiful views. A woman photographs a castle.

A maroon pub, the "Duchess of Kent," displays hanging flower baskets. Patrons sit at outdoor picnic tables under white umbrellas. The pub is located on a city street, partially obscured by overhanging tree branches.

A February menu advertises a set menu featuring seasonal UK produce, including beef and mussels. It's displayed digitally, likely on a restaurant's website or app, and shows a blurred image of people dining. 2 courses £18 | 3 courses £22. Available Monday - Friday (3rd - 28th February). Open Today 17am - 11pm dogandfox@youngs.co.uk

A storefront, displaying "200° Coffee" and "Barista School," is shown with a cyclist passing by. The shop is modern with large windows; the text “OUR COFFEE SHOPS” overlays the image. Free delivery is offered on orders over £30.

What’s included in our digital analytics services?

From a clear picture of your users’ behaviour, data visualisation and custom dashboards – we help you make sense of your data which in turn enables you to make data-driven decisions that have a real impact on the bottom line.

How do we go beyond basic web analytics?

Basic traffic reports only tell part of the story. We delve deeper into your website’s analytics to uncover the hidden gems of user behaviour. We analyse key metrics that paint a vivid picture of how visitors interact with your site including time spent on page, scroll depth, sources of traffic and conversion rates at various touch-points.

What can user behaviour mapping reveal about your visitors?

With User Behaviour Mapping you’ll be able to see exactly how visitors navigate your website, click by click, scroll by scroll. We utilise advanced tracking tools to visualise user journeys, creating a heat-map that reveals visitor behaviour patterns in great detail. This visual insight helps you identify friction points and optimise the user experience for better conversions.

How can data visualisation turn insights into action?

We transform complex data sets into clear, compelling visuals like charts, graphs, and dashboards. We help you make sense of the data in a way that is easy to understand, digest and ultimately allows you to make decisions with. Identify trends, patterns, and outliers with ease.

How do we help you get more from Google Analytics?

Google Analytics is a powerful tool, but unlocking its full potential requires expertise. Our team are Google Analytics certified, confident in navigating the platform and using it to your advantage. We leverage GA to help you track, measure, and optimise your online performance.

How do we go beyond basic web analytics?

What can user behaviour mapping reveal about your visitors?

How can data visualisation turn insights into action?

How do we help you get more from Google Analytics?

Our approach to digital analytics

Analytics set up review
We conduct a comprehensive review of your current analytics set up, making sure everything is set up the way it’s supposed to be and everything that needs to be tracked is being tracked.
Bespoke dashboards
We create custom dashboards that show your key metrics and KPIs in a clear, visual format. This allows you to monitor performance at a glance, identify trends quickly and make data-driven decisions.
On-going optimisation
We help you with ongoing optimisation, ensuring your analytics setup remains effective and delivers the insights you need to stay ahead of the curve.

Block Requires configurations

{
  "acf_fc_layout": "calendar_bookings",
  "position": 5,
  "postId": 5563,
  "prevLayout": "process_grid",
  "nextLayout": "testimonials"
}

Hear it from our clients

They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.

Stephen Nason, Senior Marketing and Communications Manager, Boy Smells

Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.

Christie Valone, Digital Marketing Manager, Celtic Collection

The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.

Jenny Alcock, Head of Digital, Young's

They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.

Rosie Akenhead, Head of Marketing, Hall & Woodhouse

Get in touch

And see how we'd drive results for you

Frequently Asked Questions

What services does your digital analytics agency offer?

From setting up your analytics account, tracking your users’ journeys to transforming raw data into actionable insights, our analytics services can help you on your path to digital growth.

What platforms do you work with?

Google Analytics, Looker Studio and Hotjar are tools we use for our analytics solutions.

Can you help us set up conversion tracking and goals?

Absolutely! Our expert team can help you set up any tracking you wish.

How can digital analytics improve our marketing campaigns?

With a clear picture of your data, we can see exactly what is performing and what isn’t. We can use this information to concentrate on efforts that will generate the most return on investment, and therefore greatly improve your marketing campaigns.

How do you measure the success of your digital analytics projects?

We track a combination of quantitative metrics, business outcomes, and qualitative feedback to measure the success of analytics implementation. However, ultimately we look at our ultimate goal which is if we’re now able to use data to make informed decisions that drive revenue or positive outcomes for our clients.

iOS 26 Privacy Settings: What Universal Link Sanitisation Means for Marketers in Hospitality

What is digital analytics and how can it help your brand?

How do we go beyond basic web analytics?

What can user behaviour mapping reveal about your visitors?

How can data visualisation turn insights into action?

How do we help you get more from Google Analytics?

How do we go beyond basic web analytics?

What can user behaviour mapping reveal about your visitors?

How can data visualisation turn insights into action?

How do we help you get more from Google Analytics?

Our approach to digital analytics

Analytics set up review

Bespoke dashboards

On-going optimisation

Block Requires configurations

Hear it from our clients

Get in touch

Hear it from our clients